Cheriton Homecare is based in Brighton, UK. It takes care of elderly people in their own homes all around England. They wanted an identity that communicated warmth, friendliness, and a personal touch. I designed a logo that was solid, strong, friendly and loving and with the ability to work across a range of mediums at all kinds of sizes.
Eco-Geek Design approached Meow with an strong idea for a product and were looking for
an equally strong identity to help it stand out from the already crowded market.
We created a logo that was strong, timeless and simple with a clear concept that reinforced
Cork Pride Festival
Cork Pride approached Meow looking for an identity to refresh their current outdated identity. It was important that the new identity stand apart from the other generic identities and reflect Cork City in some way. It was also important to convey a sense of excitement and fun to try and attract people to the festival.
The identity is young, fun, bright and suggests a certain artistic festival flavour. The ‘Cork’ typeface is soft and friendly with the angled, overlapping letters giving a dynamic element. The ‘K’ is styled to represent the unique Cork street lights that everyone is familiar with. The colours are vibrant, bright and cheerful. The ‘Pride’ and the ‘We are family too’ typeface is artistic and free and suggests a very creative and interesting programme of events. The identity was well received with a record outcome to the festival.
Meow was approached to design an identity for an online music blog called Crazy Cassette.com. The brief was simple, "design an identity that would stand us apart from the competition, and if possible also give off a retro, timeless vibe". After some thought and consideration it was decided that the retro shape of a cassette tape would be used as the main housing device for the type and that a bright cyan blue would be used as the one and only colour. This approach gave Crazy Cassette the standout and recognition they were looking for but also the retro and timeless quality. The identity would work equally well across all forms of media due to its simplicity and versatility. The cyan blue suggests a relaxed, honest and impartial blog.
Cork Pride Festival
Josh Botham Tax & Accounting
This identity was inspired by the idea of using a graph to show growth and professionalism with the bars getting gradually taller. The solid foundation which the graphs are rising proudly from implies a company which has good reliability and track record. The colours used are very strong and serious and suggests a company that doesn’t mess about and simply gets the job done and does it well. The typeface chosen is timeless and easy to read and will not date like many other typefaces.
Home Refurb Ireland needed a name for their new to market product that was memorable and short.
The name HomeGlo was chosen after much thought as it reflected what the company's main product did. Their product insulates older houses that were built before 1980. These houses were built at the time without adequate insulation.
The logo uses a heated element as it’s main symbol. The heated element is shaped in the form of a house and thus gives the idea that by using this service on your home you’re going to get a much warmer home as a result. The element also spreads away from the house at it’s base which gives the symbol great strength and support. The black background used with the identity gives the product a very distinguished/premium feel.
Trained Actors is a leading casting website in Ireland set up and run by Sarah Rachel Murphy from Fair City fame. Sarah wanted a fresh, modern and stylish logo that would convey all she had in mind for her website.
The logo is composed of a film reel dynamically flowing as an eye brow over a film reel representing an eye. The eye represents a few things–it represents the site always looking for new talent and also a truth and trust in the site for finding actors. The silver-sheened logo and type gives the logo a premium/quality feel. The type is modern, strong and timeless. The logo is finished with the qualifier “Always on the look out for new talent’ which reinforces the logo symbol.
Gay Cork is Cork's leading gay forum with other successful forums dotted throughout the country. They badly needed an updated, more modern logo to replace their current logo. They wanted something that would convey community and connection and versatile enough to be used in print, web, banners and t-shirt designs.
Meow presented back a logo that was composed of paths circulating a sphere with the Gay Cork’s initials clearly on top. The paths pass through circles as they make their way around the globe. These circles represent connections that are made through the site such as friendships and relationships. The sphere also represents the strength and support that is created as more and more people join a community like this. The qualifying line ‘The Place to be Scene’ is basically saying ‘it’s cool to be seen logged onto Gay Cork and it also refers to the ‘Gay Scene’.
Identity & Stationery
Identity, Stationery & Website
Go Gym offers customers a 24/7 gym that has no trainers and no closing times. It is open whenever you need it and as long as you need it. It is also a quarter the price of many other gyms on the market which makes it very appealing in a time where everyone is trying to save their every penny.
As Go Gym was a startup company, they needed something completely new to represent their business. Something that would give the brand longevity and recognition. They were given an identity that was dynamic, fresh, modern and memorable.
Nourrice Crèche & Montessori
Nourrice Crèche & Montessori needed an identity that captured what was so unique about their Créche which is based in Clonard, Co. Wexford, Ireland.
Their Crèche is surrounded with beautiful woodlands and scenic views and they wanted to have the diversity of this location symbolised in some way.
They were given an identity that did just that. It captures the diversity of the landscape around the area as well as giving a sense of adventure and excitement all this exploration would give the children.
The concept for the stationery came from nursery rhymes. On the back of the business card, 'Humpty Dumpty' was printer, 'Hey Diddle, Diddle' was printed on the back of the letterhead while 'Baa, Baa Black Sheep' was printed on the back of the compliment slip. This further added to the fun element of the Crèche and helped them stand leaps and bounds over the competition.
Centra Feel Good
Centra is the Irish equivalent of Sainbury's Local here in the UK. They needed an identity for a health symbol that would be placed instore on products. This sticker device would help fast paced consumers make a healthy choice without having to think too hard about it. The identity also had to be versatile enough to also hold some health messages such as 'high in fibre' or 'high in vitamin c'.
The finalised symbol is bursting with goodness, vitality, growth, health and a great ‘feel good’ factor. It also suggests the food will make you flourish.
The colour is fresh and attractive as well as being versatile enough to work well with the Centra range of products.
South of Ireland Petroleum
South of Ireland Petroleum has been around for along time and their image was beginning to show this age. They wanted a younger, fresher identity that would appeal to the younger house buying generation. In order to make the name more memorable and a bit hipper, the name was shortened down to SIP.
The logo symbolises a stylised dynamic sun which emits warmth and energy which connects well with what petroleum or oil offers people. The specific colours for this identit
Identity & Stationery
Centra Feel Good
Identity & Sticker
Identity & Stationery
Kilkenny Shopping Centre
Kilkenny Shopping Centre is based in the busy bustling centre of Kilkenny Town in Kerry. They were looking for an identity that communicated a few key attributes such as family friendly, approachable and local. They were given an identity that was hand drawn and as such had a nice personal, friendly and approachable quality to it while still remaining unique and strong. The butterfly finishes off the end of the logotype nicely and also giving the identity a local feeling. The colours chosen are warm and cheerful
Eleven West is a restaurant based in the maritime town of Cobh, Co. Cork, Ireland. They needed an identity that was easy to work with and have the ability to be rolled out across multiple restaurants should their first restaurant be successful. They also needed signage for the store front after the identity was finalised.
The logo that was developed is young, hip, strong, bold, confident and very legible with maritime influences of a compass which links well with the ‘West’ in the name of the restaurant. The logo has also been given an angle which is taken directly from 11 am/pm on the face of a clock which is taken from the title of the restaurant. This angle gives the impression that ‘Eleven West’ has something different to offer and not simply the ordinary.
Before they had their first Christmas in Cobh, they asked for a Christmas advert that would help build more publicity for the company especially coming into the seasons of Christmas parties and staff outings. A very unique poster was created with cutlery used in the shape of snow flakes to give it a Christmas feeling. This kept the image of the restaurant as premium as possible without giving it a tacky overused look.
Identity & Signage